Finacta

Client:
Finacta

Trail Creatives:
Branding, Website, Film, Photography, Social Strategy & Retainer.

Deliverables:
Brand Ecosystem & Guidelines, Website, Company & Team bio films.

Finacta is an accountancy firm with a truly global team spanning the UK, Spain, and India. Finacta approached us to evolve their brand beyond a logo — aiming to build a consistent presence across their website, social media, and content platforms. The goal was to showcase their experience, human approach, and international team structure, while challenging the stigma around global, remote teams by focusing on their strategy of finding the right talent, wherever they may be in the world. Our work included a brand refresh and guidelines, website redesign, UX strategy and content creation, including photography, testimonial videos and a brand film.

We began with a discovery workshop to uncover their values and USPs, shaping a brand story that was people-first, proudly international, whilst leveraging existing and emerging technologies. To capture the real heart of the business, we travelled across the UK, India and Spain, producing a variety of content from team bios to behind-the-scenes footage and client testimonials. We continued to support Finacta with a consistent social media presence, using content from our trips as well as ongoing short-form videos featuring team members discussing their specialist areas of expertise and answering clients’ FAQs. The result is a cohesive digital identity that reflects who Finacta really are — trusted partners who lead with clarity, consistency, and connection.

Across several locations, we brought the Finacta story to life with a blend of employee interviews, client testimonials and on-site visits. These multi-use, multi-format (film & photography) shoot days created several outputs from a single shoot, providing long-form, short-form website and social content.